- Maybelline was discovered by a 19 year old man by the name of Tom Lyle Williams in 1915.
- He watched his sister Mabel apply a mixture of vaseline and coal dust to her eyelashes to give a more in depth look, and decided to experiment that with chemicals and soon after came his first product, lash-in-brow-line.
- In case you haven't been able to tell, he named the company after his sister who gave him the inspiration.
- Their first mascara was the first ever created called Maybelline Cake Mascara which came out in 1917, and their second mascara was called Ultra Lash in the 1960's
- In 1967 Williams sold the company to Schering-Plough.
- In 1990 Schering-Plough sold the company to Wasserstein Perella & Co. Who is it still with at this point.
- Their makeup factory is in Brooklyn.
- Maybelline got its massive boost when Lynda Carter (Former Wonder Woman) became its beauty and fashion coordinator. (Not sure why fashion also, but thats what the internet says.
- Adriana Lima, Miranda Kerr and Sarah Michelle Gellar are just a few of the former faces of Maybelline.
- The current faces of Maybelline are; Christy Turlington, Jessica White, Erin Wasson, Jourdon Dunn just to name a few.
- In 1991 the brand came up with the slogan 'Maybe shes born with it, Maybe its Maybelline'
- In 1996 L'Oreal bought Maybelline
- Brands associated with L'Oreal do not test on animals.
- L'Oreal also owns; Garnier, Lancome, Redken, Giorgio Armani, The Body Shop, Ralph Lauren and Urban Decay just to name a few.
- A few lines Maybelline have are; Eye Studio, Fit Me, Color Sensational
Bonus Point:
Their most popular products are their Baby Lips and their Dream Pure BB Cream Range.
I found this rather fun. I think I might do more research on other brands and do some 15 points on other brands too.
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