Monday, 18 May 2015

15 Facts About Maybelline

As it is Maybelline's 100th Anniversary, I thought it would be interesting to do some research on the brand and figure out around 15 facts about the brand. Lets goooo!


  1. Maybelline was discovered by a 19 year old man by the name of Tom Lyle Williams in 1915.
  2. He watched his sister Mabel apply a mixture of vaseline and coal dust to her eyelashes to give a more in depth look, and decided to experiment that with chemicals and soon after came his first product, lash-in-brow-line.
  3. In case you haven't been able to tell, he named the company after his sister who gave him the inspiration.
  4. Their first mascara was the first ever created called Maybelline Cake Mascara which came out in 1917, and their second mascara was called Ultra Lash in the 1960's
  5. In 1967 Williams sold the company to Schering-Plough.
  6. In 1990 Schering-Plough sold the company to Wasserstein Perella & Co. Who is it still with at this point.
  7. Their makeup factory is in Brooklyn.
  8. Maybelline got its massive boost when Lynda Carter (Former Wonder Woman) became its beauty and fashion coordinator. (Not sure why fashion also, but thats what the internet says.
  9. Adriana Lima, Miranda Kerr and Sarah Michelle Gellar are just a few of the former faces of Maybelline.
  10. The current faces of Maybelline are; Christy Turlington, Jessica White, Erin Wasson, Jourdon Dunn just to name a few.
  11. In 1991 the brand came up with the slogan 'Maybe shes born with it, Maybe its Maybelline'
  12. In 1996 L'Oreal bought Maybelline
  13. Brands associated with L'Oreal do not test on animals.
  14. L'Oreal also owns; Garnier, Lancome, Redken, Giorgio Armani, The Body Shop, Ralph Lauren and Urban Decay just to name a few.
  15. A few lines Maybelline have are; Eye Studio, Fit Me, Color Sensational
Bonus Point:

Their most popular products are their Baby Lips and their Dream Pure BB Cream Range.

I found this rather fun. I think I might do more research on other brands and do some 15 points on other brands too.



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