Makeup Changes In Kmart?!

Hey Beauties,

So some exciting news was announced the other day, I specifically heard this from Miss Mancells Makeup's instagram account and I was very excited.

The news is that the very well known, highly raved about, drugstore makeup brand 'E.L.F' (Or Eyes Lips Face) will be launching in Kmart stores Australia wide from 22nd February 2014.

Like NYX is in Target, it will first be hitting the bigger Kmart stores Australia wide.

I was just doing some research and apparently ELF was stocked in Kmart some years ago? But to be honest I don't remember this at all. Probably because my local Kmart's makeup section is complete shit.

Is anyone else's makeup section at Kmart a complete pigsty? Cause all the Kmarts near me are. Seriously it disgusts me to the point I don't want to swatch anything, and I don't even bother looking.

But that brings me to my next point - Packaging in Kmart.

Kmart (So I have heard from a friend who asked an employee) will no longer be stocking Revlon. All the other makeup brand will be wrapped in packages like this;

Review Coming on this soon!

The only reason they are being packaged like this is because in a nutshell Kmart is sick and tired of people ripping open sealed products, using them, and leaving them there. And that people make a massive mess of the makeup too.

I just found this on their Facebook page, so I thought I would paste it here:

we will be carrying ELF cosmetics as well as Maybelline, Rimmel, Covergirl, Sally Hansen, Australis, BYS, Face of Australia, Starlet, LOL & Kmart branded cosmetics for face, eyes, lips and nails

As far as price goes, I am unaware of how much it will be. It will not be as cheap as the US though, unfortunately. I'm guessing that the pricing will be somewhat similar to the Essence range. Overall, I know it won't be as expensive as Revlon is, so I will be happy to purchase anything from them.

Do you know anything that I haven't mentioned in this post?

What do you want to get from ELF?

Update - Sydney ? Store has it in stock

Keep Smiling,

xobrontie